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Miller Lite is a 4.2% ... Calorie-reduced light beer was first ... which showed Miller Lite drinkers' aspirational transition to more fun via a Miller Lite bottle tap ...
High Life Light is 34 calories less than the original "Champagne of Beers" and is 4.1% alcohol by volume; High Life is 4.6%. A Journal Sentinel file photo of Miller High Life Light.
Miller 64: (Formerly Miller Genuine Draft 64) [21] An "ultra light" beer with 2.8% abv, it contains 64 calories per 12 US fl oz (355 mL) serving (750 kJ/L). Miller launched this beer in the summer of 2007 in Madison, Wisconsin. It was received favorably and testing expanded to Arizona, San Diego and Sacramento. [22]
A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 137 calories per 12 US fl oz serving (1,620 kJ/L), 8 fewer than a regular Budweiser.
Light beer (sometimes spelled lite beer) is a pale lager that is reduced in alcohol content or calories compared to regular beers. [1] [2] [3] Light beer began to be mass marketed in the United States in the early 1970s, following test marketing and promotion. This was followed by a nationwide rollout of Miller Lite in 1975.
The beer brand is reigniting the decades-long debate, this time with nostalgia-fueled ads featuring a new generation of retired sports stars.
Whether you like to go all out for the holidays or just keep things simple, the Miller Lite YuleLager puts an all-new twist on gathering around the fire during all your festive moments."
Milwaukee's Best Light is the Official Beer Sponsor of the 2009 World Series of Poker, which continues a relationship between the two entities that began in 2006. According to a report by Beer Marketer's Insights and published by USA Today on December 9, 2013, sales of Milwaukee’s Best in America have declined in recent years.