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Robert Bolesław Zajonc (/ˈzaɪ.ənts/ ZY-ənts; [1] [2] Polish: [ˈzajɔnt͡s]; November 23, 1923 – December 3, 2008) was a Polish-born American social psychologist who is known for his decades of work on a wide range of social and cognitive processes.
This experiment confirms Zajonc's mere-exposure effect, by simply presenting the black bag over and over again to the students their attitudes were changed, or as Zajonc states "mere repeated exposure of the individual to a stimulus is a sufficient condition for the enhancement of his attitude toward it."
In social psychology, drive theory was used by Robert Zajonc in 1965 as an explanation of the phenomenon of social facilitation. [12] The audience effect notes that, in some cases, the presence of a passive audience will facilitate the better performance of a task, while in other cases the presence of an audience will inhibit the performance of ...
In 1965, Robert Zajonc developed the stern activation theory, by proposing his generalized drive hypothesis for social facilitation. Zajonc's generalized drive hypothesis was the first theory that addressed why the presence of others increased performance sometimes yet decreased it at other times.
Zajonc or Zayonc (Polish pronunciation:) is a surname. It is a spelling variant of Zając, meaning "hare" in Polish. Notable people with the surname include: Arthur Zajonc (born 1949), professor of physics at Amherst College in Massachusetts; Miroslav Zajonc or Miro Zayonc (born 1960), Czechoslovak-born luger
Distraction-conflict is an alternative to the first tenet in Zajonc's theory of social facilitation. This first tenet currently seems to be more widely supported than the distraction-conflict model. Zajonc formulates that the presence of an individual generates arousal, and this arousal facilitates well-learned tasks and inhibits complex tasks.
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Anna Costanza Baldry; Mahzarin Banaji; Albert Bandura - Canadian psychologist known for social learning theory (or social cognitive theory) and self efficacy; John Bargh - known for having several priming experiments that failed subsequent attempts at direct replication