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Social Construction of Communication Technology (Fulk) Communication technology use is influenced by workgroup attitudes and behaviors. Social influence is greater when individuals are more attractive to their work group. Fantasy Theme Analysis (Bormann) This theory is a form of rhetorical criticism.
Social interaction is the process by which we act and react to those around us. In a nutshell, social interaction includes those acts people perform toward each other and the responses they give in return. [37] The most basic function of self-presentation is to define the nature of a social situation (Goffman, 1959).
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
According to Bert Klandermans, the "social construction of collective action frames" involves "public discourse, that is, the interface of media discourse and interpersonal interaction; persuasive communication during mobilization campaigns by movement organizations, their opponents and countermovement organizations; and consciousness raising ...
The sociological approach [5] emphasizes the importance of language, collective representations, self-conceptions, and self-reflectivity.This theoretical approach argues that the shape and feel of human consciousness is heavily social, and this is no less true of our experiences of "collective consciousness" than it is of our experiences of individual consciousness.
Visual rhetoric studies how humans use images to communicate. Elements of images, such as size color, line, and shape, are used to convey messages. [19] In images, meanings are created by the layout and spatial positions of these elements. [19] The entities that constitute an image are socially, politically, and culturally constructed.
Social consciousness or social awareness, is collective consciousness shared by individuals within a society. [ 1 ] Social consciousness is linked to the collective self-awareness and experience of collectively shared social identity . [ 2 ]
Image showing the visual communication process . Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1]