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G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. [3] [4] The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (), Action Sailor (), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps) and later on, the Action Nurse.
A 1944 radio drama, They Call Me Joe, reached a much broader audience. It featured a different individual each week, thereby emphasizing that "G.I. Joe" encompassed U.S. soldiers of all ethnicities. [4] They Call Me Joe reached civilians across the U.S. via the NBC Radio Network and U.S. soldiers via the Armed Forces Radio Network.
G.I. Joe: A Real American Hero (also known as Action Force in Finland, [2] Sweden [3] and the UK [4]) is a military-themed line of action figures and toys in Hasbro's G.I. Joe franchise. [5] The toyline lasted from 1982 to 1994, producing well over 500 figures and 250 vehicles and playsets.
G.I. Joe: America's Movable Fighting Man is a line of action figures produced by Hasbro. The initial product offering represented four of the branches of the U.S. armed forces . The term G.I. stands, in popular usage, for Government Issue and became a generic term for U.S. soldiers (predating the action figures), especially ground forces.
Snake Eyes is the code name of a member of the G.I. Joe Team. He is the team's original commando, and much of the history and information about his personal life and military service, including his birth name, place of birth and service number, have stayed classified or top secret throughout all depictions of his origin and his military career.
In the second issue of the IDW/Devil's Due series GI Joe Origins (March 2009), Heavy Duty is part of a running battle in Chicago against an out of control Battle Android Trooper and a group of Dreadnoks and Cobra soldiers. [161] Heavy Duty was voiced by Alvin Sanders and William Taylor in the 1989 DiC G.I. Joe animated series. [14]
The Joe team has been reduced to a skeleton staff. When a new enemy, the "Red Shadows" arrive, the team is victorious but afterwards is disbanded. However, this was a ruse and the Joe team is reformed with a new core team and the former members as reserves. In the G.I. Joe: America's Elite series, the new team is fully covert.
When Hasbro launched the G.I. Joe: A Real American Hero toyline in 1982 alongside the Marvel Comics series, it commissioned Marvel Productions to produce a series of fully animated 30-second television commercials which were broadcast in order to promote the comic book publication, since advertising regulations for a literary work were more lax than for a direct toy commercial. [8]