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  2. Edwin Ray Guthrie - Wikipedia

    en.wikipedia.org/wiki/Edwin_Ray_Guthrie

    Edwin Ray Guthrie (/ ˈ ɡ ʌ θ r i /; January 9, 1886 – April 23, 1959), a behavioral psychologist, began his career in mathematics and philosophy in 1917. He spent most of his career at the University of Washington, where he was a full-time professor and later became an emeritus professor in psychology.

  3. Applied behavior analysis - Wikipedia

    en.wikipedia.org/wiki/Applied_behavior_analysis

    ABA is an applied science devoted to developing procedures which will produce observable changes in behavior. [3] [9] It is to be distinguished from the experimental analysis of behavior, which focuses on basic experimental research, [10] but it uses principles developed by such research, in particular operant conditioning and classical conditioning.

  4. Rescorla–Wagner model - Wikipedia

    en.wikipedia.org/wiki/Rescorla–Wagner_model

    Van Hamme and Wasserman have extended the original Rescorla–Wagner (RW) model and introduced a new factor in their revised RW model in 1994: [3] They suggested that not only conditioned stimuli physically present on a given trial can undergo changes in their associative strength, the associative value of a CS can also be altered by a within-compound-association with a CS present on that trial.

  5. Trial and error - Wikipedia

    en.wikipedia.org/wiki/Trial_and_error

    This approach can be seen as one of the two basic approaches to problem-solving, contrasted with an approach using insight and theory. However, there are intermediate methods that, for example, use theory to guide the method, an approach known as guided empiricism. [citation needed]

  6. Human contingency learning - Wikipedia

    en.wikipedia.org/wiki/Human_Contingency_Learning

    Human contingency learning also has strong similarities with operant conditioning. [1] As mentioned, its method of learning involves the use of praise or punishment of a certain behaviour. Once certain behaviours indicate a certain consequence, the individual in testing will make an association between the behaviour and consequence.

  7. Operant conditioning - Wikipedia

    en.wikipedia.org/wiki/Operant_conditioning

    Operant conditioning, also called instrumental conditioning, is a learning process where voluntary behaviors are modified by association with the addition (or removal) of reward or aversive stimuli. The frequency or duration of the behavior may increase through reinforcement or decrease through punishment or extinction .

  8. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Operant conditioning Operant conditioning involves learning through imitation. For example, watching an appealing person buy products or endorse positions teaches a person to buy the product or endorse the position. Operant conditioning is the underlying principle behind the ad nauseam, slogan and other repetition public relations campaigns.

  9. Extinction (psychology) - Wikipedia

    en.wikipedia.org/wiki/Extinction_(psychology)

    An unconditioned stimulus is one that naturally and automatically triggers a certain behavioral response. A certain stimulus or environment can become a conditioned cue or a conditioned context, respectively, when paired with an unconditioned stimulus. An example of this process is a fear conditioning paradigm using a mouse. In this instance, a ...