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Coca-Cola's online marketing techniques were included in a 98-page report issued in May 2007 by the center and the American University called "Interactive Food & Beverage Marketing: Targeting Children and Youth" [12] [13] which criticized the program for collecting personal information from children and for promoting obesity. [14]
MyCoke (formerly known as Coke Music and Coke Studios) was an online chat game used for marketing the Coca-Cola brand and products. It was created in January 2002 by VML Inc (Previously Studiocom) [1] an Atlanta-based digital agency using core technology from Sulake Corporation, the company responsible for a similar popular online game called Habbo Hotel.
The Coca-Cola Scholars Foundation (CCSF) is a non-profit organization that works on behalf and at the direction of the Coca-Cola system (including The Coca-Cola Company, the world's largest producer of non-alcoholic beverages, and its subsidiaries) to provide scholarships to some 1,400 students annually in amounts totaling over $3.4 million each year.
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Coca-Cola sponsored the 1965 airing of the television special "A Charlie Brown Christmas". [136] Coca-Cola also sponsored the popular Fox singing-competition series American Idol from 2002 until 2014. [137] Coca-Cola was a sponsor of the nightly talk show on PBS, Charlie Rose in the US. [138]
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. [1]
Coca-Cola Freestyle is a touch screen soda fountain introduced by The Coca-Cola Company in 2009. The machine features 165 [1] [2] [3] different Coca-Cola drink products, [4] as well as custom flavors. [5] The machine allows users to select from mixtures of flavors of Coca-Cola branded products which are then individually dispensed.
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