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In 2018, Natural Light began selling special release 77-pack containers in College Park, Maryland. [ 2 ] In an attempt to broaden its brand beyond the college-age demographic, Anheuser-Busch overhauled Natural Light's packaging in 2023, returning to the logo and can design used in the late 1970s.
Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995, [67] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. [68]
Anheuser-Busch Companies, LLC [5] (/ ˈ æ n h aɪ z ər ˈ b ʊ ʃ / AN-hy-zər BUUSH) is an American brewing company headquartered in St. Louis, Missouri. [6] Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (), now the world's largest brewing company, [7] [6] [8] [9] which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Bud Light subsequently lost its crown as America's favorite beer to Modelo in May. For the full year, volume dropped 1.7%, more than the expected dip of 1.34%. That's compared with a 2.3% jump in ...
Under the terms of the merger agreement, all shares of Anheuser-Busch were acquired for US$70 per share in cash, for an aggregate of US$52 billion. [22] Anheuser-Busch was established in 1852 in St. Louis, Missouri, US as Anheuser & Co. It is the largest brewing company in the United States and employs over 30,000 people.
Anheuser-Busch's business in China dragged down overall revenue and volume growth by 15.2% and 10.4%, respectively, due to weather and a "soft industry" overall as the macro environment prevails.
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