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The video triggered a backlash from American conservatives, including singer Kid Rock, who helped instigate a boycott against Bud Light and Anheuser-Busch more broadly. [ 4 ] [ 6 ] [ 7 ] Proponents of the boycott described the sponsorship as "political" because it involved a transgender woman who had previously advocated for transgender rights ...
In a video response, the singer took an assault rifle to an array of Bud Light products and had some choice words for the brand. Some bars throughout the country may begin setting Bud Light ...
Despite efforts to turn things around, Bud Light's double-sided boycott troubles may not be ending anytime soon.. The latest quarterly results from Bud Light parent company Anheuser-Busch InBev ...
"The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...
Anheuser-Busch (specifically Bud Light) Bud Light's sponsorship of Dylan Mulvaney. Bud Light boycott [63] 2023 Republicans, conservatives and right-wing commentators Activision (Call of Duty) Call of Duty supporting Pride Month after removing a pack dedicated to Nickmercs. [64] 2024: Canadians, spearheaded by the subreddit r/loblawsisoutofcontrol
Bud Light sales dropped more than 25% for the week ending Aug. 5, according to Nielsen data, with volumes tumbling nearly 30%. The attack on Bud Light, owned by Anheuser-Busch InBev, has also ...
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
Bud Light was the UFC's partner in the U.S. from 2008 through 2017, until rival Modelo took over. Now the company will be taking that role back in a deal that's expected to be worth north of $100 ...