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What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results. In fact, local SEO has a set of unique ranking signals, including: The location that the person is searching from; NAP citations; Presence of Google Business Profile listing; Keywords used in Google Business Profile profile
Local SEO ranking factors are the specific things marketers focus on to help improve the position of businesses in search results. Essentially, it’s what search engines like Google look for when deciding which businesses to display in prime positions like the local pack (or three pack).
Local SEO is a set of techniques that can help your local business appear more prominently in unpaid, location-based search results on Google Search, Google Maps, and other search engines. For example, it can help your Google Business Profile rank higher in the local pack.
This article will teach you everything you need to know about the commonest local search ranking factors so that you can put them to work for the businesses you market. Quick links. Vital LSRF Context Before You Begin; The 8 Types of Local Search Ranking Factors. Google Business Profile Factors; On-page Factors; Review Factors; Citation Factors ...
Local citations are a key ranking factor for local SEO. Learn what the different types of citations are and how you can get them.
1. Primary Google Business Profile category. It’s a local search fact of life that you can’t rank for your most important search phrases unless you’ve selected the right GBP category, and the primary category matters most.
Here are some general local SEO ranking factors: Google Business Profile (GMB) for business owners. Address of point of Google search. A physical location in your city search directories. Negative and positive reviews in Google, Yelp, or Bing. High-quality inbound links or backlinks. Number of “Check-Ins” at location.