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Adidas's Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box, were fueled by, among others, coaches such as UCLA's John Wooden. [63] Adidas drew about even with Converse in basketball by the mid-1970s before both started to fall behind then-upstart Nike in the early 1980s. [ 64 ]
Boost is a trademarked polymer used by Adidas, in the form of pellets which are compressed and molded for various shoe models the company sells, especially the Ultraboost, NMD, Energy Boost, Pure Boost, and Adizero Adios Boost lines of sneakers. The pellets consist of proprietary thermoplastic urethane (TPU) that is formed into a small pill shape.
The song paid tribute to the Superstar shoe and attempted to flip the stereotype of the 'b-boy'. Adidas eventually signed an advertising deal with Run-D.M.C., which was the first endorsement deal between hip-hop artists and a major corporation. The brand subsequently released a Run-D.M.C. clothing line. [4]
What I liked about Storyworth. There’s a lot to like about Storyworth, assuming you either choose to answer the questions yourself or choose to pepper a willing participant.
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