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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
Unfortunately, it is nearly impossible for most consumers to spot a fake since telling the difference requires a higher than average level of technical knowledge. [67] Counterfeit phones cause financial losses for owners and distributors of legitimate devices, and a loss of tax income for governments.
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] The clothing brand that followed gained popularity in the US and attracted the attention of celebrities such as Madonna, Britney Spears, Justin Timberlake, and later Ashton Kutcher and Eric Church. Audigier helped popularize the brand, but left on amicable terms in 2007. He went on to popularize the Ed Hardy brand. [7]
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In 2006 Berman also acquired the exclusive rights to distribute Ed Hardy clothing line and its associated labels in Australia, under the company name Ed Hardy Operations. Berman opened 14 retail stores in the country and signed sublicensing agreements in other Australasian countries.
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In 1999, Ed Hardy and Mike Malone partnered with Steven Grasse from the Philadelphia-based creative agency, Quaker City Mercantile, to establish Sailor Jerry Ltd. [17] [18] The limited company, which owns the commercial rights to Collins' letters, art, and flash, uses his designs on clothing and items such as ash trays, sneakers, playing cards ...