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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
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Netflix named Saint John its new chief marketing officer on June 30, 2020, making her the third CMO for the company in 2019–2020. [27] She was the first Black C-level executive at Netflix. [28] Saint John replaced Jackie Lee-Joe, who left the company for personal reasons. Saint John started the new role in August 2020 [27] and departed in ...
Corporate titles or business titles are given to company and organization officials to show what job function, and seniority, a person has within an organisation. [1] The most senior roles, marked by signing authority, are often referred to as "C-level", "C-suite" or "CxO" positions because many of them start with the word "chief". [2]
Chris Capossela (born 1969) is a former Microsoft executive who was its chief marketing officer for nearly all of the period from 2011 to 2023. [1] [2] Capossela's career at Microsoft includes roles as Bill Gates' speech assistant, Corporate Vice President of the Consumer Channels Group and marketing leadership of the company's Microsoft Office group. [3]
At The Gap, Inc., Jones was executive vice president and chief marketing officer. He led the company's global marketing strategy in addition to store redesign and experience, and consumer communications. [5] Jones led a move toward Web-based marketing and helped create partnerships with iTunes, Kodak and Borders Books. [6]
He moved back to the United States in 2004, when Intel hired him as their chief marketing officer. [1] His role later shifted to heading Intel's digital home initiative, as a senior vice president and general manager of the Digital Home Group. [2] In June 2010 he left Intel to join Soraa as its CEO. [4] He remained in that role until May 2013. [5]
Chief business officer, the top operating strategy executive of a commercial company, or academic/research institution; Chief brand officer, another title for the Chief marketing officer; CBO-FM, a CBC Radio One station in Ottawa, Ontario, Canada; Central Bank of Oman, established in December 1974 and began operations on 1 April 1975