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The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [ 1 ] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide ...
Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world. For one, Nikeland ...
In the song "Scenario" by A Tribe Called Quest, Phife Dawg states "Bo knows this, and Bo knows that, but Bo don't know jack, 'cause Bo can't rap..." [1] In a Teenage Mutant Ninja Turtles episode from 1990, the character Donatello confronts a villain while saying "Donatello knows bō." [2] The bō is a wooden staff that Donatello used as his weapon.
There, the two started handling the then small Nike, Inc. account. [2] The next year, on April 1, the two started their own advertising firm, Wieden & Kennedy. [4] One of the new firm's main accounts was Nike, with Wieden coining the "Just Do It" tagline for the sportswear company in 1988. [1] [5]
One of the world's most iconic marketing slogans was inspired by a murderer. Nike first unveiled the "Just Do It" tagline at the end of a television commercial in 1988. Since then it's become one ...
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