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Positioning theory is a theory in social psychology that characterizes interactions between individuals. "Position" can be defined as an alterable collection of beliefs of an individual with regards to their rights, duties, and obligations. "Positioning" is the mechanism through which roles are assigned or denied, either to oneself or others.
The precise origins of the positioning concept are unclear. Cano (2003), Schwartzkopf (2008), and others have argued that the concepts of market segmentation and positioning were central to the tacit knowledge that informed brand advertising from the 1920s, but did not become codified in marketing textbooks and journal articles until the 1950s and 60s.
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]
Market orientation is the extent to which an organisation behaves in response to a given market. Kohli and Jaworski define market orientation as "the organization-wide generation of market intelligence, dissemination of the intelligence across departments and organization-wide responsiveness to it". [1]
Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...
Richard Eleftherios Boyatzis (born October 1, 1946) is a Greek-American organizational theorist and Distinguished University Professor in the Departments of Organizational Behavior, Psychology, and Cognitive Science at Case Western Reserve University, adjunct professor in People/Organizations at ESADE, as well as HR Horvitz Professor of Family Business.
Along with the pursuit of knowledge, the quarterly aims to serve the societal goals, and to bridge the gap between theory and practice of information systems. The journal accepts for the double-blind review full-scale research submissions that make a significant contribution to the field of information systems. Such contributions may include:
Theory and Decision is a peer-reviewed multidisciplinary journal of decision science published quarterly by Springer Science+Business Media. It was first published in 1970. The current editor-in-chief is Mohammed Abdellaoui. The journal publishes research in fields such as economics, game theory, management science, and artificial intelligence. [1]