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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Using this information, social media targeting heightens the likelihood of users seeing advertisements that interest them. The availability of user data allows for detailed analysis and reporting, which is a significant part of social media targeting and what makes it more effective than statistical projections alone.

  3. Reach (advertising) - Wikipedia

    en.wikipedia.org/wiki/Reach_(advertising)

    For any given viewer, they have been "reached" by the work if they have viewed it at all (or a specified amount) during the specified period. Multiple viewings by a single member of the audience in the cited period do not increase reach; however, media people use the term effective reach to describe the quality of exposure.

  4. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing ...

  5. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Google and Facebook dominate online display advertising, which has become a highly concentrated market, with estimates that they were responsible for 70% of overall US digital advertising revenue in 2016. [2] The goal of display advertising is to obtain more traffic, clicks, or popularity for the advertising brand or organization.

  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  7. Frequency (marketing) - Wikipedia

    en.wikipedia.org/wiki/Frequency_(marketing)

    The effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. The subject of effective frequency is quite controversial. Many people have their own definition on what this phrase means.

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