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Wooden type for English printing. Letterpress can produce work of high quality at high speed, but it requires much time to adjust the press for varying thicknesses of type, engravings, and plates called makeready. [1] The process requires a high degree of craftsmanship.
Generally, embossing is the process most often employed to attract attention or convey a high quality textural contrast in relation to the surrounding area of the paper stock. "Debossing" is similar to embossing, but recesses the design rather than raising it. Rather than the paper being raised in specific areas, it is indented.
If a business card logo is a single color and the type is another color, the process is considered two-color. More spot colors can be added depending on the needs of the card. With the onset of digital printing, and batch printing, it is now cost effective to print business cards in full color.
v. t. e. Chromolithography is a method for making multi-colour prints. This type of colour printing stemmed from the process of lithography, [ 1] and includes all types of lithography that are printed in colour. [citation needed] When chromolithography is used to reproduce photographs, the term photochrome is frequently used.
Lenticular printing is a technology in which lenticular lenses (a technology also used for 3D displays) are used to produce printed images with an illusion of depth, or the ability to change or move as they are viewed from different angles. Examples include flip and animation effects such as winking eyes, and modern advertising graphics whose ...
Rotogravure (or gravure for short) is a type of intaglio printing process, which involves engraving the image onto an image carrier. In gravure printing, the image is engraved onto a cylinder because, like offset printing and flexography, it uses a rotary printing press . Once a staple of newspaper photo features, the rotogravure process is ...
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