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Media literacy. Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [ 1] Media literacy applies to different types of media [ 2] and is seen as ...
Information and media literacy. Information and media literacy ( IML) enables people to show and make informed judgments as users of information and media, as well as to become skillful creators and producers of information and media messages. [ 1] IML is a combination of information literacy and media literacy. [ 2]
A teacher and his students in a computer lab. Digital literacy is an individual's ability to find, evaluate, and communicate information using typing or digital media platforms. It is a combination of both technical and cognitive abilities in using information and communication technologies to create, evaluate, and share information.
Media ecology. Media ecology theory is the study of media, technology, and communication and how they affect human environments. [ 1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [ 2] while the term media ecology was first formally introduced by Neil Postman in 1968. [ 3]
The Association of College and Research Libraries defines information literacy as a "set of integrated abilities encompassing the reflective discovery of information, the understanding of how information is produced and valued and the use of information in creating new knowledge and participating ethically in communities of learning". [ 1][ 2 ...
Multiliteracy (plural: multiliteracies) is an approach to literacy theory and pedagogy coined in the mid-1990s by the New London Group. [1] The approach is characterized by two key aspects of literacy – linguistic diversity and multimodal forms of linguistic expressions and representation. It was coined in response to two major changes in the ...
Propaganda through media. Propaganda is a form of persuasion that is often used in media to further some sort of agenda, such as a personal, political, or business agenda, by evoking an emotional or obligable response from the audience. [1] It includes the deliberate sharing of realities, views, and philosophies intended to alter behavior and ...
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