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2. Brown diamonds - Wikipedia

   en.wikipedia.org/wiki/Brown_diamonds

   In 2000, the fine jewelry company Le Vian trademarked the term "chocolate diamond" and introduced a new brown jewelry line. Le Vian worked with the supplier Rio Tinto and partnered with the retailer, Signet Jewelers. The brand heavily advertised the 'chocolate diamond' line including a massive TV media spend. The campaign was a success; in 2007 ...

3. How a Kay Jewelers consultant sold a $16,000 engagement ring ...

   www.aol.com/kay-jewelers-consultant-sold-16...

   A $16,000 pear-shaped diamond ring was recently bought using virtual services. Signet, which owns Kay Jewelers, Zales, and Jared, has made some shifts to its strategy amid the coronavirus pandemic

4. Diamond color - Wikipedia

   en.wikipedia.org/wiki/Diamond_color

   Another factor that affects the value of fancy-colored diamonds is fashion trends. For example, pink diamonds fetched higher prices after Jennifer Lopez received a pink diamond engagement ring. [16] Fancy-colored diamonds such as the deep-blue Hope Diamond are among the most valuable and sought-after diamonds in the world.

5. Le Vian Partners With Jared on a New Jewelry Collection

   www.aol.com/lifestyle/le-vian-partners-jared...

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6. De Beers - Wikipedia

   en.wikipedia.org/wiki/De_Beers

   The De Beers Group is a South African [3] - British corporation that specializes in the diamond industry, including mining, exploitation, retail, inscription, grading, trading and industrial diamond manufacturing. The company is active in open-pit, underground, large-scale alluvial and coastal mining. It operates in 35 countries with mining ...

7. Engagement ring - Wikipedia

   en.wikipedia.org/wiki/Engagement_ring

   Engagement ring. Two engagement rings, as traditionally worn on the ring finger of the left hand. An engagement ring, also known as a betrothal ring, is a ring indicating that the person wearing it is engaged to be married, especially in Western cultures. A ring is presented as an engagement gift by a partner to their prospective spouse when ...