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  2. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are :

  3. Ishikawa diagram - Wikipedia

    en.wikipedia.org/wiki/Ishikawa_diagram

    Sample Ishikawa diagram shows the causes contributing to problem. The defect , or the problem to be solved, [ 1 ] is shown as the fish's head, facing to the right, with the causes extending to the left as fishbones; the ribs branch off the backbone for major causes, with sub-branches for root-causes, to as many levels as required.

  4. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

  5. Porter's five forces analysis - Wikipedia

    en.wikipedia.org/wiki/Porter's_five_forces_analysis

    A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the operating environment of a competition of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.

  6. 5M model - Wikipedia

    en.wikipedia.org/wiki/5M_model

    The 5M modelis a troubleshooting and risk-management model used for aviation safety. [1][2] Original labels. [edit] Based on T.P. Wright'soriginal work on the man-machine-environmenttriad[3]at Cornell University, the 5M model incorporates a diagram of 3 interlocking circles and one all-encompassing circle. The smaller circles are labeled Man ...

  7. E. Jerome McCarthy - Wikipedia

    en.wikipedia.org/wiki/E._Jerome_McCarthy

    The 4 Ps. Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.

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