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Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) [1] is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed ...
t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
Keyword stuffing is a search engine optimization (SEO) technique, considered webspam or spamdexing, in which keywords are loaded into a web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines. Keyword stuffing may lead to a website being temporarily or permanently banned or ...
Phishing scams usually tell a story to trick you into clicking on a link or opening an attachment, the FTC explains. These emails and texts can say or include things such as: "Phishing scams are a ...
Article spinning is a writing technique used to deceitfully create what appears to be new content from pre-existing works. It is commonly used in on the internet by websites as a method of search engine optimization (SEO) and by students as a form of plagiarism. Content spinning works by replacing specific words, phrases, sentences, or even ...
Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins". [14] Brian Santo, editor of EE Times, uses Yoast for estimating the ranking of articles on Google by using analysis results (e.g. keyphrase, keyword density, links, readability), but criticizes the negative effects SEO has had on journalism and suggests Google ...
Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. . Released in beta in November 2004, the Google Scholar index includes peer-reviewed online academic journals and books, conference papers, theses and dissertations, preprints, abstracts, technical reports, and other ...
Doorway page. Doorway pages ( bridge pages, portal pages, jump pages, gateway pages or entry pages) are web pages that are created for the deliberate manipulation of search engine indexes ( spamdexing ). A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.