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Digital signage on the side of a building reports stock prices. Dow Jones News Ticker, Times Square Digital signage is a segment of electronic signage.Digital displays use technologies such as LCD, LED, OLED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.
Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share.
A chase is an electrical application where strings of adjacent light bulbs cycle on and off frequently to give the illusion of lights moving along the string. With computerized lighting consoles, building chase sequences has become easier, while previously chases used mechanical means, such as a wheel with an electrified spindle which strikes electrical contacts for each circuit.
Since the late 1990s, the most common technology used in new installations for variable message signs are LED displays. In recent years, some newer LED variable message signs have the ability to display colored text and graphics. Dot-matrix variable message signs are divided into three subgroups: character matrix, row matrix, and full matrix.
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The signs – dubbed "liquid fire" – were visible in daylight; people would stop and stare. [21] What may be the oldest surviving neon sign in the United States, still in use for its original purpose, is the sign "Theatre" (1929) at the Lake Worth Playhouse in Lake Worth Beach, Florida.
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