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The Pepsi logo used from 1971 to 1986. From 1986 to 1991, the wordmark was typeset in Handel Gothic. [15] This logo was used for Pepsi Throwback until 2014. The Pepsi globe and wordmark used from 1997 to 2003 The Pepsi globe and wordmark used from 2014 to 2023 The current Pepsi globe revealed in March 2023; officially launched on August 23 of ...
This was the first logo officially named the "Pepsi Globe". The design was refined in August 2003 when the typeface was updated and the Pepsi Globe became more detailed. This version remained mostly the same in 2008 when Pepsi redesigned the packaging once more to show different backgrounds on each can, though the color remained blue.
While Pepsi’s 2017 ad generated enough uproar to have negative consequences, the continued fervent meme-ing of Pepsi’s old logo is not likely to be seen as a threat to the company, Shankar said.
Pepsi Cool Cans were produced in four designs, called Confetti, Sunglasses, Neon and Motifs. [2] Part of a larger Pepsi rebranding strategy, which included a change of logo, the cans were intended to appeal the teenage market. [3] [4] PepsiCo was attempting to portray Pepsi as a drink for the young, and conversely, Coca-Cola as being for older ...
Pepsi: Pepsi allegedly introduced their slogan "Come alive with the Pepsi Generation" into the Chinese market. Translated into Chinese, it read "Pepsi brings your ancestors back from the grave". [66] A similar claim has been made for the "Coke adds life" slogan, with the target market listed as anything from Taiwan to Thailand [67] to Japan. [68]
Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in 1992, which led to riots [3] and the death of at least five people. [4] A similar promotion ran in Poland in 1995, known as Numeromania, although it did not cause as much controversy. [5]
The new lower-case font used on Pepsi's products is reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the Pepsi Refresh Project. In the UK, the cans had the "Pepsi" text and the new Pepsi globe (with the normal Pepsi "smile" and the blue bottom half ...
Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood .