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Originally a brand name owned by Lenzing, an austrian based company, for a viscose-type fiber fabricated via the NMMO process. In the meantime Lyocell is a generic name used by various manufacturers. Mimeograph Originally trademarked by Albert Dick. [24] A low-cost printing press that works by forcing ink through a stencil onto paper. Quonset
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Chemical nomenclature, replete as it is with compounds with very complex names, is a repository for some names that may be considered unusual. A browse through the Physical Constants of Organic Compounds in the CRC Handbook of Chemistry and Physics (a fundamental resource) will reveal not just the whimsical work of chemists, but the sometimes peculiar compound names that occur as the ...
Naming firms develop brand names and product names that are typically categorized as evocative, descriptive, invented or experiential. [4] They often suggest taglines or positioning statements, and might also consult on logo design and corporate identity. [5] Some agencies also include market research and consumer focus group testing. [6] [7] [8]
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]
Quaker announced in early 2021 that its eponymous Aunt Jemima syrup would be getting a new brand name and logo: Pearl Milling Co. The brand's origins were "based on a racial stereotype ...
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