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In January 2021, a Roku executive said one out of three smart TVs sold in the United States and Canada came with Roku's operating system built-in. [80] In May 2020, Roku announced a 55-inch outdoor Element Roku TV. The television offers minimal reflection, an anti-glare display, 4K streaming, and can be used in bright outdoor environments. [81]
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According to Variety in January 2023, Roku claimed to have more than 70 million customer accounts globally. [48] Another Variety article in the same month cited "TVision data" showing the Roku OS as leading the U.S. smart TV sector with a 36% share. [49] January 2023 also saw Roku's launch of its own smart TVs. [50]
The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [13] available to viewers in the U.S. [14] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [15]
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