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2. Site retargeting - Wikipedia

   en.wikipedia.org/wiki/Site_retargeting

   Another common use of site retargeting has been to deliver personalised content to users. A common idea in marketing is the " buyer persona ", where marketers create fictional characters of potential customers and think about the " customer journey " - the process that each fictional customer needs to make until it decides to buy the product. [ 7 ]

3. Behavioral retargeting - Wikipedia

   en.wikipedia.org/wiki/Behavioral_retargeting

   Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's ...

4. Targeted advertising - Wikipedia

   en.wikipedia.org/wiki/Targeted_advertising

   Online advertising uses cookies, a tool used specifically to identify users, as a means of delivering targeted advertising by monitoring the actions of a user on the website. For this purpose, the cookies used are called tracking cookies. An ad network company such as Google uses cookies to deliver advertisements adjusted to the interests of ...

5. Brad Flora - Wikipedia

   en.wikipedia.org/wiki/Brad_Flora

   Brad Flora is an American journalist, startup founder, entrepreneur, and investor. In 2006, he founded Windy Citizen, a Chicago-based news aggregator website, and in 2010, Flora began working on his advertising product, NowSpots, and developed an ad retargeting tool called Perfect Audience in 2012.

6. Contextual advertising - Wikipedia

   en.wikipedia.org/wiki/Contextual_advertising

   A contextual advertising system scans the content of a website for specific keywords and phrases and then displays advertisements based on those keywords. [4] For example, a user browsing a sports-related website sees advertisements for companies related to sports, such as sellers of sports memorabilia or tickets.

7. Today’s NYT ‘Strands’ Hints, Spangram and Answers ... - AOL

   www.aol.com/today-nyt-strands-hints-spangram...

   Move over, Wordle and Connections—there's a new NYT word game in town! The New York Times' recent game, "Strands," is becoming more and more popular as another daily activity fans can find on ...

8. Search retargeting - Wikipedia

   en.wikipedia.org/wiki/Search_retargeting

   Search retargeting is a form of retargeting employed by online marketers that target an audience based on the previous searches they conduct on other websites. Unlike site retargeting , search retargeting is designed to find new customers which have likely never been to a marketer's website before.

9. NYT ‘Connections’ Hints and Answers Today, Tuesday, January 7

   www.aol.com/nyt-connections-hints-answers-today...

   If you've been having trouble with any of the connections or words in Tuesday's puzzle, you're not alone and these hints should definitely help you out. Plus, I'll reveal the answers further down ...