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In 1937 the coupons were printed on the outside of packages. The loyalty program ended in 2006, [citation needed] one of the longest loyalty programs. [9] In Australia consumers first [dubious – discuss] came in contact with couponing when a company called Shopa Docket promoted offers and discounts on the back of shopping receipts in 1986. [10]
A 2022 study showed that users of the program aged 50 and above had slower memory loss, or "about 2 fewer years of cognitive aging over a 10-year period compared with non-users", despite the program having nearly no conditions for the sustainability and healthiness of the food products purchased with the coupons (or coupon-credits). [78] [79]
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