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e.l.f. (short for EyesLipsFace [12]) Cosmetics was founded by Joseph Shamah and Scott-Vincent Borba in June 2004, with the assistance of Shamah's father, Alan. [13] [3] [12] The duo originally met at a party in 2002; Shamah was a 23-year-old New York University business student.
In terms of shelf space at retailers, e.l.f. lags other large cosmetics brands with about 12 feet of shelf space at Target, 8 feet at Ulta Beauty, and 7 feet at Walmart. ... Elf Cosmetics display ...
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An elf is a mythological creature, ... Eyes Lips Face, an international cosmetics brand; Other uses. English as a lingua franca; See also. ALF (disambiguation)
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Elf Aquitaine is a French brand of oils and other motor products (such as brake fluids) for automobiles and trucks. Elf is a former petroleum company which merged with TotalFina to form "TotalFinaElf". The new company changed its name to Total in 2003 and TotalEnergies in 2021. Elf has been as a major brand of TotalEnergies since then.
Elf on the Shelf today . In what is likely one of the most successful self-publishing stories of all time, more than 17.5 million Scout Elves have been adopted around the world since their debut.