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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Juniper berries are sometimes regarded as arils, [3] like the berry-like cones of yews. Juniperus communis berries vary from 4 millimetres ( 1 ⁄ 8 inch) to 12 millimetres ( 1 ⁄ 2 inch) in diameter; other species are mostly similar in size, though some are larger, notably J. drupacea ( 20–28 mm or 3 ⁄ 4 – 1 + 1 ⁄ 8 in).
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [98] This is marketed as quality fashion clothing at affordable prices.
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Asda CEO Archie Norman commented that Davies grasped the fact that the line had to be based on value, and be a distinct brand name on its own. The George brand and range was developed by Davies's company Red Creative, set up to provide full clothing retail solutions [clarification needed] through a team of designers and marketeers.
Juniper berries are a spice used in a wide variety of culinary dishes and are best known for the primary flavoring in gin (and responsible for gin's name, which is a shortening of the Dutch word for juniper, jenever). A juniper-based spirit is made by fermenting juniper berries and water to create a "wine" that is then distilled.
The fruit are berry-like cones known as juniper berries. They are initially green, ripening in 18 months to purple-black with a blue waxy coating; they are spherical, 4–12 mm ( 5 ⁄ 32 – 15 ⁄ 32 in) diameter, and usually have three (occasionally six) fleshy fused scales, each scale with a single seed.
Juniper berries are used as a seasoning in cooking or in alcoholic beverages, [6] particularly to flavor gin. [ 8 ] [ 9 ] Juniper berries have also been used in traditional medicine for different conditions, although there is no high-quality clinical evidence that it has any effect. [ 8 ]
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