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Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
Engagement is applied in diplomacy as a synonym for a wider range of more specific practices of contact between an international actor and a foreign public, including public diplomacy, communication and the deployment of international aid.
[10] [11] It is "the work of diplomatic missions in support of the home country's business and finance sectors and includes the promotion of inward and outward investment, as well as trade". [12] Commercial diplomacy thus includes "all aspects of business support and promotion" including investment, tourism, R&D, and intellectual property. [13]
Compellence is a form of coercion that attempts to get an actor (such as a state) to change its behavior through threats to use force or the actual use of limited force. [1] [2] [3] Compellence can be more clearly described as "a political-diplomatic strategy that aims to influence an adversary's will or incentive structure.
[3] [2] One influential typology of coercion distinguishes between strategies to punish an adversary, raise the risk for an adversary, or deny the adversary from achieving their objectives. [ 3 ] [ 2 ] Successful instances of coercive diplomacy in one case may have a deterrent effect on other states, [ 6 ] [ 7 ] [ 3 ] whereas a reputation for a ...
Diplomacy is the main instrument of foreign policy which represents the broader goals and strategies that guide a state's interactions with the rest of the world. International treaties, agreements, alliances, and other manifestations of international relations are usually the result of diplomatic negotiations and processes.
Coordinator of Bureau of International Information Programs Macon Phillips (left), responds to a question during a panel discussion -- Digital Diplomacy: Making Foreign Policy Less Foreign -- with Assistant Secretary of State for Public Affairs Doug Frantz (center), and Assistant Secretary for Education and Cultural Affairs Evan Ryan, who joined via digital video conference, on February 18, 2014.
Economic diplomacy is a form of diplomacy that uses the full spectrum of economic tools of a state to achieve its national interests. [1] The scope of economic diplomacy can encompass all of the international economic activities of a state, including, but not limited to, policy decisions designed to influence exports, imports, investments, lending, aid, free trade agreements, among others.