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The cultural theorist Stuart Hall was one of the main proponents of reception theory, first developed in his 1973 essay 'Encoding and Decoding in the Television Discourse'. His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience ...
Either way, a literature review provides the researcher/author and the audiences with general information of an existing knowledge of a particular topic. A good literature review has a proper research question, a proper theoretical framework, and/or a chosen research methodology. It serves to situate the current study within the body of the ...
However, it is still possible for the message recipient to understand a message in a completely different way from what the encoder was trying to convey. This is when "distortions" or "misunderstandings" rise from "lack of equivalence" between the two sides in communicative exchange. [5] In his essay, [3] Hall compares two models of ...
However, the source may not always be conscious of their reasons for communicating. For example, a writer may believe their purpose is to write a technical report rather than to influence the behavior of the reader. Likewise, a teacher may think their purpose is to cover the syllabus rather than to affect the behavior of the students.
Audience reception theory can be traced back to work done by British Sociologist Stuart Hall and his communication model first revealed in an essay titled "Encoding/Decoding." [ 2 ] Hall proposed a new model of mass communication which highlighted the importance of active interpretation within relevant codes. [ 3 ]
In proposing the simple view, Gough and Tunmer hoped that the use of the scientific method would resolve the debate about the connection between decoding and comprehension. [6] Apart from providing a focus for the debate over decoding, the authors felt the simple view had important insights into reading disability. [7]
Essay; usually short, between 1,500 and 6,000 words in length; Explication; usually a short factual note explaining some part of a particular work; e.g. its terminology, dialect, allusions or coded references; Literature review or review essay; a summary and careful comparison of previous academic work published on a specific topic; Research ...
The comparison highlights the similarities between two or more similar objects while contrasting highlights the differences between two or more objects. When writing a compare/contrast essay, writers need to determine their purpose, consider their audience, consider the basis and points of comparison, consider their thesis statement, arrange ...