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In advertising, the term "copy" means the output of copywriters, who are employed to write material which encourages consumers to buy goods or services. In newspapers and magazines, body copy ( q.v. ) is the main article or text that writers are responsible for, in contrast with display copy , accompanying material such as headlines and ...
In association with experimental and innovative modes of production and collaboration, aesthetics in alternative media can be a political tool used to subvert dominant power. Like many makers of alternative media, scholar Crispin Sartwell identifies politics as an aesthetic environment. [54]
Postmodern marketing is approaching or has passed through a new era in advertising, branding, and strategic brand thinking. [1] Postmodern marketing is inherently focused on customized experiences where broad market generalizations are no-longer applied or implemented on behalf of branded communications. [ 2 ]
Communication Aesthetics is a theory devised by Mario Costa and Fred Forest at Mercato San Severino in Italy in 1983. [1] It is a theory of aesthetics calling for artistic practice engaging with and working through the developments, evolutions and paradigms of late twentieth century communications technologies. Observing the emerging supremacy ...
Prior to introducing a cultural change, a needs assessment can characterize the existing culture. This involves some mixture of employ surveys, interviews, focus groups, observation, customer surveys, and other internal research. The company must then describe the new, desired culture, and then design a change process.