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Amazon was not the first merchant to offer an affiliate program, but its program was the first to become widely known and serve as a model for subsequent programs. [ 10 ] [ 11 ] In February 2000, Amazon announced that it had been granted a patent [ 12 ] on components of an affiliate program.
Worldwide, Amazon has "over 900,000 members" in its affiliate programs. [86] In the middle of 2014, the Amazon Affiliate Program is used by 1.2% of all websites and it is the second most popular advertising network after Google Ads. [87] It is frequently used by websites and non-profits to provide a way for supporters to earn them a commission ...
An affiliate network acts as an intermediary between publishers and merchant affiliate programs.It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website (and thus generate income from those programs), and allows websites offering affiliate programs (typically online merchants) to reach a larger audience by promoting their ...
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Bookshop.org, conceived as a response to Amazon's industry dominance, offers an online storefront with the accessibility and convenience of Amazon and, by convincing media outlets that review and advertise books to link to Bookshop.org instead through higher commissions and emphasis on its mission, intercept potential Amazon customers. [10]
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