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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  3. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising , [ 2 ] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.

  4. These are the 2024 SEO trends you need to know - AOL

    www.aol.com/lifestyle/2024-seo-trends-know...

    Focus on generative engine optimization (GEO). Diversify your strategy beyond the basics of SEO. Include time to value in your articles and posts, and don’t forget to emphasize a good user ...

  5. Search marketing - Wikipedia

    en.wikipedia.org/wiki/Search_marketing

    Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO ( search engine optimization ) and SEM ( search engine marketing ).

  6. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    Websites often employ SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods, like linkbaiting, require quite a bit of planning and marketing to work. [13] There are also paid techniques to increase the number of backlinks to a target site.

  7. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

  8. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

  9. The gambling industry's sly new way to suck money from ... - AOL

    www.aol.com/gambling-industrys-sly-way-suck...

    The technology, they continued, could create "individually themed online slot games that can respond to a player's voice and even generate novel content in response to a player's behavior and game ...

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