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  2. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    An example of this practice is in Australia, where 5 cents has been the smallest denomination coin since 1992, but pricing at .98 or .99 on items under several hundred dollars is still almost universally applied (e.g.: $1.99–299.99), while goods on sale often price at .94 and its variations. Finland and the Netherlands were the first two ...

  3. Efficient-market hypothesis - Wikipedia

    en.wikipedia.org/wiki/Efficient-market_hypothesis

    For example, suppose that the piece of information in question says that a financial crisis is likely to come soon. Investors typically do not like to hold stocks during a financial crisis, and thus investors may sell stocks until the price drops enough so that the expected return compensates for this risk.

  4. Anchoring effect - Wikipedia

    en.wikipedia.org/wiki/Anchoring_effect

    Incidental price is defined as the prices offered or showed by a seller for products which the consumers are not interested in. According to the theory, the incidental price serves as an anchor which increases consumers’ willingness to pay. This effect has been widely used in areas such as auctions, online vendors and retailers. [84]

  5. Zero-sum game - Wikipedia

    en.wikipedia.org/wiki/Zero-sum_game

    The most common or simple example from the subfield of social psychology is the concept of "social traps". In some cases pursuing individual personal interest can enhance the collective well-being of the group, but in other situations, all parties pursuing personal interest results in mutually destructive behaviour.

  6. Threshold price-point - Wikipedia

    en.wikipedia.org/wiki/Threshold_price-point

    In economics, a threshold price point is the psychological fixing of prices to entice a buyer up to a certain threshold at which the buyer will be lost anyway. The most common example in the United States is the $??.99 phenomenon—e.g. setting the price for a good at $9.99.

  7. Dunning–Kruger effect - Wikipedia

    en.wikipedia.org/wiki/Dunning–Kruger_effect

    Some researchers include a metacognitive component in their definition. In this view, the Dunning–Kruger effect is the thesis that those who are incompetent in a given area tend to be ignorant of their incompetence, i.e., they lack the metacognitive ability to become aware of their incompetence.

  8. Intelligence quotient - Wikipedia

    en.wikipedia.org/wiki/Intelligence_quotient

    An intelligence quotient (IQ) is a total score derived from a set of standardized tests or subtests designed to assess human intelligence. [1] Originally, IQ was a score obtained by dividing a person's mental age score, obtained by administering an intelligence test, by the person's chronological age, both expressed in terms of years and months.

  9. Psychographic segmentation - Wikipedia

    en.wikipedia.org/wiki/Psychographic_segmentation

    Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1]