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Valpak prints, packages and ships coupon envelopes from the Valpak Manufacturing Center, a $200-million, 500,000-square-foot print production facility in St. Petersburg. [6] Print inserts in the envelope advertise local businesses and national brands with coupons for dining, health and beauty, entertainment, automotive, home services and more.
The Royale brand is represented by the Royale Kittens, two white Persian kittens meant to represent the softness of Royale products. [1] Royale’s longest running television ad campaign ran from 1973 to 1984, and featured the Royale Kittens playing on a white shag rug and unwinding rolls of bathroom tissue.
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Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses. Self-liquidating premiums are when a consumer is expected to pay a designated monetary value for a gift or item.
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Royale operated scheduled passenger flights in Louisiana, Texas, Mississippi, Tennessee and Florida from 1962 to 1989. [2] It primarily operated turboprop aircraft such as the Embraer EMB-110 Bandeirante, Beechcraft Model 99, Short 330 and Grumman Gulfstream G-I with the latter being a regional airliner version of Grumman's successful propjet business aircraft.
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In the mid-1980s, the Royale had some brief runs, [211] including The Human Comedy in 1984 [217] [218] and Home Front [219] [220] and Pack of Lies in 1985. [221] The Royale next presented the two-act show Song and Dance in 1985, which ran for 474 performances.