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Audience analysis is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all
iPod Touch adverts increasingly move to promote the computing, gaming and internet purposes of the product with background music often being the only reminder it is a music player too. At the same time iPod adverts have started to decline as the priority for production and sales shifts to the computing platform devices such as the iPod Touch ...
For example, a message promoting a brand of motorcycles to a male target audience may also include sexually attractive bikini-clad women within the advertisement, to make the product more appealing to the audience by targeting sexual desires. However, some evidence suggests that using sexual appeal to sell a product may not succeed, as the ...
The concept of an "essay" has been extended to other media beyond writing. A film essay is a movie that often incorporates documentary filmmaking styles and focuses more on the evolution of a theme or idea. A photographic essay covers a topic with a linked series of photographs that may have accompanying text or captions.
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
With this type of project, students are expected to research their given topic and then present the information they gathered using a variety of genres, with an emphasis on writing and composition. The genres created to represent the topic can be put together through the creation of a theme and bracketed by an introduction and conclusion.
Audience type affects many aspects of communication, from word selection and graphics use to style and organization. Most often, to address a particular audience, a technical communicator must consider what qualities make a text useful (capable of supporting a meaningful task) and usable (capable of being used in service of that task).
AudienceProject is a technology-based market research company founded in Copenhagen, Denmark and operational worldwide. The company provides marketing and advertising tools and services that help publishers, agencies and advertisers identify, build, reach and measure audiences.