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  2. John William Atkinson - Wikipedia

    en.wikipedia.org/wiki/John_William_Atkinson

    John William Atkinson, 1985. John William Atkinson (December 31, 1923 – October 27, 2003), also known as Jack Atkinson, was an American psychologist who pioneered the scientific study of human motivation, achievement and behavior.

  3. Motivation - Wikipedia

    en.wikipedia.org/wiki/Motivation

    The traditional discipline studying motivation is psychology. It investigates how motivation arises, which factors influence it, and what effects it has. [8] Motivation science is a more recent field of inquiry focused on an integrative approach that tries to link insights from different subdisciplines. [9]

  4. 3C-model - Wikipedia

    en.wikipedia.org/wiki/3C-model

    "3C" stands for the three components of motivation, which can be illustrated as three partially overlapping circles (see Fig. 1). In psychological terminology, the three components are explicit (self-attributed) motives, implicit (unconscious) motives, and perceived abilities.

  5. Motivation and Personality - Wikipedia

    en.wikipedia.org/wiki/Motivation_and_Personality

    Motivation and Personality [1] is a book on psychology by Abraham Maslow, first published in 1954. Maslow's work deals with the subject of the nature of human fulfillment and the significance of personal relationships, implementing a conceptualization of self-actualization . [ 2 ]

  6. Edwin Locke - Wikipedia

    en.wikipedia.org/wiki/Edwin_Locke

    Edwin A. Locke (born May 15, 1938) is an American psychologist and a pioneer in goal-setting theory. He is a retired Dean's Professor of Motivation and Leadership at the Robert H. Smith School of Business at the University of Maryland, College Park. He was also affiliated with the Department of Psychology.

  7. Temporal motivation theory - Wikipedia

    en.wikipedia.org/wiki/Temporal_motivation_theory

    In psychology, temporal motivation theory (TMT) is an integrative motivational theory developed by Piers Steel and Cornelius J. König. The theory emphasizes time as a critical and motivational factor. The argument for a broad, integrative theory stems from the absence of a single theory that can address motivation in its entirety.

  8. McGuire's Motivations - Wikipedia

    en.wikipedia.org/wiki/McGuire's_Motivations

    McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.

  9. David McClelland - Wikipedia

    en.wikipedia.org/wiki/David_McClelland

    David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory.He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [1]