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Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
Weak attitudes are more likely to be influenced by context, situational factors, and social pressures, thus leading to less consistent behavior. When attitudes are strong, they have a greater influence on behaviour; individuals are more motivated to behave in ways that align with their beliefs and feelings towards the attitude object, leading ...
Attitudes influence behavior at individual, interpersonal, and societal levels. [1]: 13–16 Attitudes are complex and are acquired through life experience and socialization. Key topics in the study of attitudes include attitude strength, attitude change, and attitude-behavior relationships. The decades-long interest in attitude research is due ...
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
Technically, compliance is a change in behavior but not necessarily in attitude; one can comply due to mere obedience or by otherwise opting to withhold private thoughts due to social pressures. [4] According to Kelman's 1958 paper, the satisfaction derived from compliance is due to the social effect of the accepting influence (i.e., people ...
Human social behavior is governed by a combination of biological factors that affect all humans and cultural factors that change depending on upbringing and societal norms. [11] Human communication is based heavily on language , typically through speech or writing .
That is, as an attitude becomes more ambivalent, its strength decreases. Strong attitudes are those that are stable over time, resistant to change, and predict behavior and information processing. [28] Studies have found that ambivalent attitudes are less stable over time, less resistant to change, and less predictive of behavior. [1] [26] [29]
According to TRA, attitudes are one of the key determinants of behavioral intention and refer to the way people feel towards a particular behavior. [9] These attitudes are influenced by two factors: the strength of behavioral beliefs regarding the outcomes of the performed behavior (i.e. whether or not the outcome is probable) and the evaluation of the potential outcomes (i.e. whether or not ...