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For example, if a customer buys a TV for $300, and it drops in price by $100, they can go back to the retailer to ask for a price adjustment and get the difference returned to them, often in cash. Retailers with price adjustment policies include Macy's, the Gap, and Staples. Price adjustment are not the same as return policies. With price ...
The first piece of visual merchandising customers encounter with a brand is the window display. Window displays are used as an initial attraction to bring customers into a store and are also used as a marketing tool to communicate the brand's image to the consumers as well as to distinguish itself from its competitors. [7]
Emigh-Winchell Hardware Company: 1920s. Santa Claus is front and center in this display within a window display circa 1920s that's all about toy trucks, cars and bikes.
A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.
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Window dressers are retail workers who arrange displays of goods in shop windows or within a shop itself. Such displays are themselves known as " window dressing ". They may work for design companies contracted to work for clients or for department stores, independent retailers, airport or hotel shops.
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