Ads
related to: measurable segmentation examples in marketing ideas
Search results
Results from the WOW.Com Content Network
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]
Technographic segmentation was developed to measure and categorize consumers based on their ownership, use patterns, and attitudes toward information, communication and entertainment technologies. The concept and technique was first introduced in 1985 by Dr. Edward Forrest [ 1 ] in a study of VCR users.
This page was last edited on 4 December 2019, at 05:56 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
Operational relevance to marketing strategy. Segmentation should enable a company to offer the suitable operational offering to the chosen segment, e.g. faster delivery service, credit-card payment facility, 24-hour technical service, etc. This can only be applied by companies with sufficient operational resources.
Marketing experimentation is commonly used to find the best method for maximizing revenues [3] [4] through the acquisition of new customers. For example; two groups of customers are exposed to different advertising (test). How did consumers react to advertising compared to the other group? (measurable). Did the advertising increase sales for ...
Market segmentation is the process of dividing a total available market, using one of a number of key bases for segmenting such as demographic, geographic, psychographic, behavioural or needs-based segments. For example, a demographic segmentation of the adult male population might yield the segments, Men 18-24; Men 25-39, Men 40-59 and Men 60+.
Hassan, Salah S. “Competitive Global Market Segmentation,” Global Marketing Perspectives and Cases, Dryden Press: Fort Worth, Texas, 1994 (with Roger Blackwell). Hassan, Salah S. “The New Frontiers of Intermarket Segmentation,” Global Marketing Perspectives and Cases, Dryden Press: Fort Worth, Texas, 1994 (with A. Caskun Samli).
Ads
related to: measurable segmentation examples in marketing ideas