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The idea to buck the trend of that era’s advertising style — which emphasized high glamour rather than girl-next-door vignettes — was the brainchild of lead copywriter Shirley Polykoff, whose work on the Clairol hair color campaign was a career high point. [3]
In 1955 she took over the Clairol account, and her advertising campaign, which became a classic, [4] helped take hair color sales from $25 million to $200 million annually, with Clairol holding a 50% market share. [5]
Clairol logo. Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care.Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [1]
Here’s how to apply it: Make sure your hair is completely dry before use. If you’ve taken a shower or bath, dry your hair before applying minoxidil solution. ... Follow the instructions ...
A woman with dyed pink hair. Hair coloring, or hair dyeing, is the practice of changing the color of the hair on humans' heads.The main reasons for this are cosmetic: to cover gray or white hair, to alter hair to create a specific look, to change a color to suit preference or to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching.
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Lawrence M. Gelb (January 15, 1898 – September 27, 1980 [1]) was an American chemist and businessman from New York City who along with his wife, Joan Clair, founded the Clairol hair-coloring company in 1931, now a division of Coty.