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The size of the adult diaper market in 2016 was $9.8 billion, an increase from $9.2 billion in 2015. [1] Adult diaper sales in the United States were projected to rise 48 percent from 2015 to 2020, compared to 2.6 percent for baby diapers. [2] The adult incontinence market in Japan was $1.8 billion in 2016, about 20 percent of the world market. [2]
Goodnites constitute the middle level of Kimberly-Clark's line of disposable products, being targeted at children, teens and young adults. The company also produces Huggies diapers for babies, Pull-Ups training pants for toddlers undergoing toilet training, [6] Poise pads for adult women, and Depend incontinence products for adults in general. [7]
The size 6 diapers were billed for growing toddlers. Huggies also introduced a size 6 diaper at this time. [5] In 2018 the company launched its newest diaper line called Pampers Pure [6] which was designed without chlorine bleaching, fragrance, lotion, parabens, natural rubber latex and 26 allergens identified by the European Union. [7]
Generic disposable diapers cost less per diaper, at an average price of $0.15 each, and the typical manufacturer's profit was about one cent per diaper. [58] However, the low-cost diapers needed to be changed more frequently, so the total cost savings was limited, as the lower cost per diaper was offset by the need to buy more diapers.
A popular brand of disposable swim diapers is Little Swimmers, marketed under the Kimberly-Clark Huggies brand. Procter & Gamble produces the rival brand Pampers Splashers. Both are sold in three sizes: small (16–26 lb or 7–12 kg), medium (24–34 lb or 11–15 kg) and large (over 32 lb or 14 kg+).
UnderJams were a pull-on style diaper made by Pampers for managing bedwetting. They are similar to Goodnites. "UnderJams" claim to be softer and quieter than Goodnites. The package states that they will only fit children up to 85 lbs. Also, because of their low waist, they are hardly visible under pajamas.
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