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In 1982, the Freestyle, the first athletic shoe designed for women, was introduced. [3] [4] The shoe popularized the aerobic exercise movement, encouraged women to participate in sports and began the acceptance of athletic footwear as street and casual wear. [3] In 1983, Reebok launched the Classic Leather, a running shoe.
Reebok International Limited (/ ˈ r iː b ɒ k / REE-bok) is an American footwear and clothing brand that is a part of Authentic Brands Group.It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire.
Reebok Freestyle is an athletic shoe introduced in 1982 by Reebok.The Freestyle was the first sneaker designed (by Angel Martinez [1]) and marketed for women. [2] [3] [4] It helped Reebok into the mainstream athletic wear market and fashion scene along with becoming one of the most popular athletic shoes of all time. [5]
Fireman acquired the North American sales rights to Reebok in 1979 and eventually bought the English-based parent company outright in 1984. [2] [6] Reebok capitalized on the increasing popularity of aerobics in California and introduced the world's first aerobic shoe designed specifically for women in 1982 called Freestyle.
The Reebok Boston Track Club (RBTC) is an American training group sponsored by Reebok for professional distance runners (known as "RBTC Elite") as well as a separate recreational club for casual runners. RBTC Elite is supported by head coach Chris John Fox.
Reebok already had connections with many health clubs through their shoe promotions, and they were very interested in any new aerobics program which would attract male customers, since existing classes were about 90% women. [17] Reebok commissioned physiology trials of the step exercise program, undertaken in 1989 by Doctors Lorna and Peter ...
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