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The two started Crest Foods, Inc. D/B/A "Nestlé Toll House Café by Chip" in 2000 in Dallas, Texas. Crest Foods, the master franchisor for Nestlé, is in charge of developing cookie store franchises across the United States as part of Nestlé USA's challenge to the longtime industry leader, Mrs. Fields Famous Cookies Inc.
The cookie’s unique flavor and texture became widely popular, bringing significant attention to the Toll House Inn. The recipe’s fame grew so much that Ruth included it in a revised edition of her 1931 cookbook, Toll House Tried and True Recipes. As demand for the recipe increased, Nestlé noticed and approached Ruth to form a partnership.
Tips for Making the Original 1938 Toll House Cookie Recipe. 1. Use a stand mixer. While you can use a whisk, if you have a stand mixer (or an electric hand mixer), the blending process will be ...
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The use of "toll house" and "1709" was a marketing strategy. [2] Ruth Wakefield cooked all the food served and soon gained local fame for her desserts. According to early accounts, Wakefield created the first chocolate chip cookie using a bar of semi-sweet chocolate made by Nestlé while adapting her butter drop dough cookie recipe.
Store Brand Scorecard bought four batches of break-and-bake chocolate chip cookie dough -- including Toll House and three private label equivalents -- to see which cookies were champs and which ...
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