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POM Wonderful, a company selling 100% pomegranate juice sued the Coca-Cola company because the Minute Maid product contains only .3% pomegranate juice and 99.4% apple juice. [ 21 ] [ 22 ] Minute Maid Heart Wise - Orange juice drink naturally sourced with plant sterols.
Hi-C is an American fruit juice-flavored drink made by the Minute Maid division of The Coca-Cola Company. It was created by Niles Foster in 1946 and released in 1947. The sole original flavor was orange, with additional flavours introduced in subsequent years.
Fruitopia is a fruit-flavored drink introduced by the Coca-Cola Company's successful Minute Maid brand in 1994 and targeted at teens and young adults. According to New York Times business reports, it was invented as part of a push by Minute Maid to capitalize on the success of Snapple and other flavored tea drinks. The brand gained substantial ...
The orange juice container redesign by controversial brand guru Peter Arnell eliminated the familiar straw-in-an-orange image in favor. In the world of advertising, the Tropicana disaster of 2008 ...
Five Alive (French: Déli-cinq) is a line of fruit juice blends created by Minute Maid, a subsidiary of The Coca-Cola Company. Both the name and the five colors of the logo refer to the five fruit juices each variety contains. The juice line was first introduced in the late 1970s in both 12 US fl oz (350 ml) and 16 US fl oz (470 ml) cans.
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Advertisements during this era featured the slogan "We got the juice". Slice was a big success upon release, inspiring other juice-infused drinks based on already existing juice brands, such as Coca-Cola's Minute Maid orange soda and Cadbury Schweppes's Sunkist. By May 1987, Slice held 3.2 percent of the soft drink market.
The new packaging advertises "1/2 the sugar of 100% juice". [16] The artificial sweeteners used in the new formulation are sucralose , acesulfame potassium and neotame . The new formula is more concentrated and distributed in smaller containers, with a 12.3 US fl oz (360 ml) (348 g (12.3 oz)) making 8 US quarts (7,600 ml).