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The local organic results include web pages related to the search query with local relevance. These often include directories such as Yelp , Yellow Pages, Facebook , etc. [ 3 ] The Local Pack displays businesses that have signed up with Google and taken ownership of their ' Google My Business ' (GMB) listing.
Guided local search is a metaheuristic search method. A meta-heuristic method is a method that sits on top of a local search algorithm to change its behavior. Guided local search builds up penalties during a search. It uses penalties to help local search algorithms escape from local minima and plateaus.
A search that references a product or service that is typically consumed locally, such as "restaurant" or "nail salon", is an implicit local search. Local searches on Google Search typically return organic results prefaced with a 'local 3-pack', a list of three local results. More local results can be obtained by clicking on “more places ...
Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. [1] The program started rolling out across the US in 2012.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
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Mobile local search is a technology that lets people search for local things using mobile equipment such as mobile phones, PDAs, and other mobile devices.Mobile local search satisfies the need to offer a mobile subscriber spontaneous access to near-position services and information such as businesses, products, events, restaurant, movie theatre or other local information. [1]