Search results
Results from the WOW.Com Content Network
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
Predictive analytics can help underwrite these quantities by predicting the chances of illness, default, bankruptcy, etc. Predictive analytics can streamline the process of customer acquisition by predicting the future risk behavior of a customer using application level data. Predictive analytics in the form of credit scores have reduced the ...
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
Applied Predictive Technologies (APT) is an American software company that produces test and learn software used for business analytics. The company was founded in 1999, and was acquired by Mastercard in 2015.
Benioff worked at Oracle for 13 years in a variety of sales, marketing, and product development roles. [3] At 23, he was named Oracle's Rookie of the Year, and later became the youngest vice president in the company's history. [3] Benioff founded Salesforce in 1999, [16] while working from a San Francisco apartment. He defined its mission in a ...