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Climax is frequently used in persuasion (particularly advertising) to create false dilemmas and to focus attention on the positive aspects of the subject at hand. The initial inferior options make the final term seem still better by comparison than it would appear in isolation: "X is good, Y is better, Z is best" is a standard format.
Charisma – an attribute that allows a speaker's words to become powerful. Chiasmus – a figure of speech consisting of the contrasting of two structurally parallel syntactic phrases arranged "cross-wise", i.e., in such a way that the second is in reverse order from the first.
Hyperbole is one of the most widely recognized and used forms of figurative language in everyday life. It is used heavily in advertising and entertainment. Advertisers use hyperbole to exaggerate the benefits of products to boost sales. Repetitive hyperbole is used in public relations to increase the popularity of a person or product. It is ...
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As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [ a ] or to reinforce and strengthen the audience's memory of a literary product .
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Offer your congratulations with these short graduation quotes. Find funny and inspirational sayings for all grads, from kindergarten to high school and beyond. 110 graduation quotes to inspire the ...
Most corporate advertisements are short, memorable phrases, often between three and five words. [2] Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2]