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According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world.Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service."
The central visual element, known as element of design, formal element, or element of art, constitute the vocabulary with which the visual artist compose. These elements in the overall design usually relate to each other and to the whole art work.
Analogous to this "Rule of thirds", (if I may be allowed so to call it) I have presumed to think that, in connecting or in breaking the various lines of a picture, it would likewise be a good rule to do it, in general, by a similar scheme of proportion; for example, in a design of landscape, to determine the sky at about two-thirds ; or else at ...
The world's first film poster (to date), for 1895's L'Arroseur arrosé, by the Lumière brothers Rudolph Valentino in Blood and Sand, 1922. The first poster for a specific film, rather than a "magic lantern show", was based on an illustration by Marcellin Auzolle to promote the showing of the Lumiere Brothers film L'Arroseur arrosé at the Grand Café in Paris on December 26, 1895.
The name affichiste first appeared around 1780, but with a different meaning. It meant one involved in a poster's production and distribution, not its design: in particular, for producing handbills, setting up type and coordinating flyposting on walls, giving news on local and national events on a range of subjects. [1]
Plakatstil, or "poster style," emerged around 1905, pioneered by artists like Lucian Bernhard. This style focuses on extreme simplicity, using flat, high-contrast colors, bold typography, and minimal detail. The subject is often a central product or brand name, making the message immediately clear and memorable with very little text or background.
The Polish School of Posters was an approach to poster design which started during the post-World War II period in Poland from the 1950s continuing through the 1980s. In its early years, the Polish People's Republic (PRL, 1947–1989) was in a phase of rebuilding its cultural institutions.
Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
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