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But Procter & Gamble-- Old Spice's parent company -- has found that women purchase 70% of the shower gel that is consumed by men in their households, suggesting that an effective ad campaign for ...
Three months after its release, the video on Old Spice's YouTube channel had received 11.6 million views and 53,000 likes on YouTube. [4] On September 14, 2015, a complementary video titled "Make a Smellmitment: Behind The Scenes" [ 5 ] was uploaded on Old Spice's YouTube channel featuring Crews and Mustafa discussing the new campaign.
The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the ...
Isaiah Amir Mustafa (born February 11, 1974) [1] is an American actor and former American football wide receiver. [2] Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".
Kara was led to her knight in sweater armor holding a sign saying: 'Although I'm not the Old Spice guy, going to prom would be fly.'" For comparison, here's the original ad .
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The Metropolitan Museum of Art in New York collection of early American objects provided a source of inspiration for packaging design; for the fragrance, Schultz was inspired by his mother's potpourri, and as a result, the first Old Spice product in 1937 was a woman's scent called Early American Old Spice. The product was received well and ...
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